PT-Kampen 2026
A tracker built to replace a spreadsheet that already worked.
I already had the data. It lived in a Google Sheet, and every row cost me the typing. So I built the app to find out what changes when the same numbers stop asking to be entered twice.
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Spökpejl
A crime novel written in dialogue with a language model, and the reader I built so it could be read on a phone.
I wanted to know whether a novel could be written together with a language model, and what that would demand of me. It could. The work simply moved: from forming sentences to holding structure and continuity together, and deciding what got to stay.
Read the whole caseLänsförsäkringar
Primary UI designer on the B2B broker portal, design-system groundwork, and editorial illustrations that communicate complex products without looking like insurance.
I worked as a freelance consultant at Länsförsäkringar from 2018 to 2024, across three parallel tracks: a suite of illustrations for the consumer website, groundwork for LF's internal design system, and the redesign of Förmedlarsidan — the B2B portal for independent brokers — where I served as primary UI designer and carried a large share of the UX work too.
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Amiga 600HD
När man har lite för mycket tid över så kan man återskapa en av 90-talets härliga datamaskiner.
När man har för mycket tid så blir det lätt så att man (jag) reproducerar en retrodator i digital form.
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Airtours
A UI redesign of airtours.se, and a gentle rebrand of the visual language that surrounds it — print ads, on-site promo, the whole travel-agency toolbox.
Airtours is a privately-owned Swedish charter-travel operator — the one with the airmail-striped logo tag. (As of 2022, it’s part of the Sunweb group.) I worked with them on two parallel tracks: redesigning airtours.se from the top down, and refreshing the visual language that sits on top of it — the discount stamps, the polaroid frames, the newspaper ads that make a booking feel like something you tore out of a holiday magazine.
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