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2016

E-commerce customer portal

Swedish tech company Accigo asked me to assist in UX and visual design for eyeglass company Synsam. The task was to create a user-friendly CRM system where the user could manage various types of subscriptions for glasses an end customer would have.

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The project was initially just an assignment to "have a look at the overall brand colors and perhaps a form or two," but as I started, I couldn't help to redesign other pages as well.

One could say that we worked in an "agile workflow" (in a time where almost noone explicitly did that), meaning that I could hand over a designed module/page/whatnot to the developers, and they started to implement and test.

Then, I changed what needed to be redesigned and the changes got sent back into the development enviromnent. Everything in sync with constant feedback from the customer.

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Looking back at the end result, I realize that some of the UX decisions weren't all kosher. But then again, it worked (and still does).

The best end-user comment I received came from a Synsam store manager in Finland. After seeing the CRM system in action, she said, "I want to kiss the designer who made this."

Haha 😁

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Contact

Phone: +46 735 166610
Email: markus@blacktip.se

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