2022
Right after summer vacation, I had the opportunity to work with a team from Eurapco, a ‘strategic alliance of eight primarily mutual insurance companies in Europe operating in 15 countries across the continent.’
In short, Eurapco shares knowledge, best practices, and R&D among itself to get faster and better results in different areas of the future of insurance.
The fictional mobile app in its full glory
The assignment I got was to develop a mobile prototype that should present a working thesis on a digital tool that could ease farmers' work lives. The project group conducted research and gathered insights on what different needs farmers in general have, and Eurapco also interviewed companies that offer various services like satellite analysis, soil sampling, and more.
I spent a few virtual workshops with the team (people from Sweden, Finland, Switzerland, and the Netherlands), and together, we created a persona map and customer journey for a fictional farmer and formed a base idea of how and what the mobile app should contain.
Then, I created a grayscale prototype in Figma, adding and removing bits and pieces of information. After a few iterations, I was asked to create a more visual design of the prototype and create links and connections so that the user could have a "real", interactive experience when trying it out.
All in all, I spent 2-3 weeks with the project. Yes, that’s pretty quick marching. But the upside of having almost 100% freedom when creating is that you get things done fast :)
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Contact
Phone: +46 735 166610
Email: markus@blacktip.se
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